I’VE GOT A PROBLEM!
Boy howdy, do I have a problem. See, there is no shortage of advice out there when it comes to voice acting. Which is a blessing and a curse. A lot of it is good. A lot of it…I mean a lot…not so much. Even more, there is some advice that is repeated by people without being fully understood. They just hear other voice actors say it and begin to repeat it, without taking the time to understand WHY it’s good advice.
Then there is the advice that’s, to me, never really explained. It’s just tossed out there sagely with a soft smile and a nod, like we’re all just supposed to be like, “Oh right. Duh that makes perfect sense!”
This is where my problem comes in.
See what I did? Ain’t I clever.
I’ve been doing a lot more direct marketing lately (as you should). Now one of the biggest pieces of advice you’re going to hear, repeated over and over, is to “provide a solution to their problem.”
It’s that bit of advice that has always made me kind of scratch my head when I try to put it into practice. It’s said with such conviction as if once you do that it’ll throw open doors for you. Companies will be tossing jobs at you LEFT AND RIGHT!
Sorry, I’m prone to hyperbole.
OK, cool, but isn’t their problem…that they need a voice actor? Or maybe it isn’t!
This is where it all gets murky for me. When you’re cold emailing and make that first contact most of the time you’re going off what you’re reading on their website and most companies aren’t really posting what their problems are. In fact, most of the people we’re trying to build a relationship are doing the same thing. They want to demonstrate why using them will solve your problems!
Now we’re back to square one it feels.
Or I’m just missing the forest because of the trees.
I was bringing this up to a blogging friend and fellow marketing partner the other day, venting my frustration over this concept when they added something to the advice that I’d never heard anyone say. Frankly, it was a breath of fresh air to have someone really dig into a piece of advice and not just toss it out there.
Simply put, yes you won’t know their problem right off the bat. You’re going to have to build up a conversation, discover their problem, then provide that solution. I know many of you are probably like, “Yeah dude. What did you think?,” but hear me out; when the advice of “provide the solution” is given it’s said as if it’s how you get your foot in the door, not as a tool to be used once you’re in the conversation.
It’s always felt like I had to be some kind of fortune teller or Nostradamus when cold emailing. That what I needed to do was just shot-gun a bunch of reasons why I’m a solution to their presumed problems. Which has always felt a bit disingenuous to me.
And really, let’s be honest, all of our core problem is the same. We want to create and work with awesome people. We want to find those people we gel with and be awesome together.
At least that’s my problem.